Smaller than the competition
I've tested out a few bamboo tissue brands, and this seems comparable to the others in terms of quality and price per sheet. My only issue is that each box only has 65 sheets, while the competition has 90. For a company that prides themselves on sustainability, it feels wasteful to make smaller boxes, requiring people to order more of them. If you had 90 sheets per box, it would be a normal tissue box size (right now, it's smaller than normal) and it would use 9 boxes instead of 12, cutting waste by 25%.